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    sections/hero.liquid

    Open to senior roles · Remote

    Senior Shopify Engineer
    • Themes
    • Apps
    • CRO
    • Automation

    MarioCueto

    Storefronts that convert, tests that prove it, and automations that keep it running. One engineer across themes, apps, experiments and Cloudflare Workers.

    Onélogy, homepageAlpha Lion, product pageWinona, product page

    Live captures

    Shipped for+13 more →

    templates/collection.work.json

    Selected builds, each in its own brand.

    Themes, redesigns and the systems behind them. Keep scrolling and each build plays out in the colors of the brand it was made for.

    templates/case.winona.json

    Winona

    Menopause care · Supplements & skincare

    A custom theme for a telehealth brand serving women 30+. Calm and clinical on the surface, built to sell bundles underneath.

    • Custom Online Store 2.0 theme built from a blank skeleton
    • Build-your-own-bundle bar: 10%, 15% and 20% off at 2, 3 and 4 items
    • Cart drawer with subscriptions and routines from $16/month
    • Shop-by-concern navigation for gut, hydration, skin and sleep
    • Liquid
    • Custom theme
    • Selling plans
    • Cart drawer
    • Segment
    • Trustpilot
    Shopify · Theme build
    Winona, product page, desktop
    Winona, product page, mobile

    templates/case.alphalion.json

    Alpha Lion

    Sports nutrition · Supplements

    A dark, performance-first storefront where the product page does the heavy lifting: subscriptions, flavor builders and per-serving math.

    • Subscribe & Save on every PDP, with first-order savings up to 62% through Recharge
    • Multi-flavor builder: shoppers add flavors one by one before the cart unlocks
    • Per-serving pricing and savings badges right next to the CTA
    • Goal-based navigation: pre-workout, fat loss, protein, recovery and stacks
    • Liquid
    • Recharge
    • Intelligems
    • Stamped
    • Elevar
    • Klaviyo
    • Postscript
    • Smile.io
    • Searchanise
    • Impact
    Shopify · Theme build · CRO
    Alpha Lion, product page, desktop
    Alpha Lion, product page, mobile

    templates/case.onelogy.json

    Onélogy

    Skincare · Megadose® tablet-to-serum

    A dark, product-first storefront for freeze-dried skincare, with subscriptions wired into every product form.

    • Custom Gradibase theme with Recharge subscriptions and selling plans
    • Sticky buy box with details, how-to, ingredients and results tabs
    • Free-gift add-on placed right under Add to Cart
    • Okendo reviews, a claims marquee and a press wall
    • Liquid
    • Gradibase
    • Recharge
    • Selling plans
    • Okendo
    • Klaviyo
    • Tolstoy
    • Swiper
    Shopify · Theme build
    Onélogy, homepage, desktop
    Onélogy, homepage, mobile

    snippets/pdp-hotspot.liquid

    Anatomy of a product page.

    Most revenue is won or lost above the fold of the PDP. Here is what each element on these product pages is there to do.

    Hover a marker or a note to spotlight it

    Winona product page
    Open this product page ↗

    sections/capabilities.liquid

    What I bring to a Shopify team.

    Senior means owning the whole surface: the theme, the apps around it, the experiments on top and the automations underneath.

    Theme architecture

    Custom Online Store 2.0 themes from a blank skeleton, or a theme-store base bent to the brand. Sections and blocks merchants can edit without opening a ticket.

    Liquid · JSON templates · Metafields · Metaobjects

    Shopify apps

    Embedded admin apps, Shopify Functions and app extensions for the problems an off-the-shelf app solves halfway.

    Admin GraphQL API · Functions · App extensions

    Edge automation

    Cloudflare Workers that react to webhooks, sync systems and run the busywork nobody should do by hand.

    Cloudflare Workers · Webhooks · Cron Triggers

    CRO & experimentation

    Hypothesis-first A/B tests on PDPs, carts, offers and pricing, shipped flicker-free and read with honest stats.

    Intelligems · Split URLs · Theme variants

    Subscriptions & AOV

    Selling plans, Subscribe & Save, bundle builders, tiered discounts, cart drawers with progress bars and free-gift add-ons.

    Recharge · Skio · Rebuy · Automatic discounts

    Tracking & attribution

    A clean dataLayer, server-side events and pixel hygiene, so marketing can trust the dashboard.

    Elevar · GTM · Northbeam · Meta & TikTok pixels

    Performance & tooling

    App-script audits, lean JavaScript, and the browser and editor extensions I build to ship faster.

    Lighthouse · Core Web Vitals · Theme Check

    templates/page.lab.json

    From the Lab.

    Components that are hard to get right, rebuilt live with their source. See everything in the Lab →

    01 · sections/bundle-progress.liquid

    Tiered bundle bar

    Shipped on Winona: 2 items unlock 10% off, 3 unlock 15%, 4 unlock 20%. The bar sits above the header on every page, so the deal is visible before the cart opens.

    • Always shows the next reward, not just the current one
    • Tiers live in section blocks, editable without a deploy
    • Same markup on first paint and after every cart update

    Press + and − to change the cart

    Build your own bundle and save

    1 item10% off2 items15% off3 items20% off4 items

    Add 1 more item to unlock 10% off

    HA + Peptide Repair Serumwith Ceramides + Resveratrol · $401 item$40.00

    Demo data, not the live store

    {%- liquid
      assign count = cart.item_count
      assign discount = 0
      assign next_tier = nil
    
      for block in section.blocks
        if count >= block.settings.min_items
          assign discount = block.settings.percent_off
        elsif next_tier == nil
          assign next_tier = block
        endif
      endfor
    
      assign fill = count | minus: 1 | at_least: 0 | times: 100 | divided_by: 3
    -%}
    
    <bundle-progress
      data-section-id="{{ section.id }}"
      data-discount="{{ discount }}"
      style="--fill: {{ fill | at_most: 100 }}%"
    >
      {%- if next_tier -%}
        {%- assign left = next_tier.settings.min_items | minus: count -%}
        {{ 'bundle.unlock' | t: count: left, percent: next_tier.settings.percent_off }}
      {%- else -%}
        {{ 'bundle.best_price' | t }}
      {%- endif -%}
    </bundle-progress>

    sections/contact.liquid

    Let's buildthe next one.

    Hiring for a senior Shopify role, need a storefront rebuilt, an app built or a workflow automated? Send a line.