A dark, performance-first storefront where the product page does the heavy lifting: subscriptions, flavor builders and per-serving math.

The brief

Alpha Lion sells high-performance supplements to people who train hard. The storefront had to feel as intense as the products and make subscribing the obvious way to buy.

What shipped

The product page is where most of the work lives. Every PDP pairs a monthly supply subscription with a one-time option, and multi-flavor products use a builder that asks for at least one flavor before Add to Cart unlocks.

Pricing is translated into what shoppers compare: cost per serving, savings against the regular price and the first-order discount for subscribers.

Under the hood

• Recharge selling plans on the product form
• Stamped reviews and Smile.io rewards
• Intelligems for price and offer tests, Elevar for server-side tracking
• Searchanise search across the catalog