The brief
Alpha Lion needed an acquisition funnel for Burn2O that the growth team could change as fast as the ads, without touching the main Shopify theme, and without giving up Shopify’s checkout.
What shipped
A long-form landing page built in Webflow tells the product story, then sends shoppers to an offer page where they choose their bundle. A small component layer, driven by al-* attributes in the Webflow markup, builds the Shopify cart from that choice and hands off to Shopify checkout, so payments, subscriptions and fulfillment stay where they already work.
Experiments and tracking
The funnel is instrumented for testing: Intelligems runs the experiments, Elevar sends clean events to the ad platforms, Stamped brings the reviews over from the store, Klaviyo and Postscript capture leads, and Clarity shows where people drop off.