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    templates/case.willow.json

    A custom theme for supplements made for people on GLP-1 medications, with subscriptions built into every step.

    GLP-1 care · Supplements & skincare

    Platform
    Shopify
    Type
    Theme build
    Visit store
    Willow, product page, desktop
    Willow, product page, mobile

    The brief

    Willow makes daily supplements and skincare for people on GLP-1 medications. The audience is new to the category, so every page had to explain the product plainly and make the subscription the easy default.

    What shipped

    A custom theme built from scratch. Product pages lead with what the supplement does for people on GLP-1s, preselect Subscribe & Save 15% and keep a sticky buy bar on screen.

    The cart drawer repeats free shipping and the subscription saving, and accepts promo codes without leaving the drawer.

    Under the hood

    • Selling plans on the product form
    • Rebuy for bundles and cross-sells
    • Segment for analytics

    templates/*.json

    Every screen that matters.

    The homepage is only one part of the build. Hover a screen to scroll it.

    Willow, homepage, desktop
    Willow, homepage, mobile
    Homepage
    Willow, product page, desktop
    Willow, product page, mobile
    Product page
    Willow, cart drawer, desktop
    Willow, cart drawer, mobile
    Cart drawer

    sections/contact.liquid

    Let's buildthe next one.

    Hiring for a senior Shopify role, need a storefront rebuilt, an app built or a workflow automated? Send a line.