The brief
Generik supplies hair salons and mobile hairdressers in France. Prices and ordering are for professionals only, so the storefront had to work as a catalog for everyone and a store for verified accounts.
What shipped
A custom theme where pricing and checkout unlock after a professional login, while product pages stay public for discovery. Color products show their shades as swatches right on the PDP.
The homepage changes with the month’s promotion, new ranges and gift sets, and the Generik Academy training sits alongside the catalog.
Under the hood
- Gated pricing for professional accounts
- Yotpo reviews and Klaviyo campaigns
- Gorgias support
