The brief
TheraPetMD sells calming diffusers for dogs and cats at high volume, with more than two million units sold. The redesign had to make the brand louder and warmer without breaking the offer structure that was already paying for the ads.
What shipped
A full redesign on a heavily customized Refresh theme. The product page carries the business: a 1, 2 or 3-diffuser bundle picker with live savings badges, and Subscribe & Save for refills with a delivery-frequency picker powered by Skio.
Proof comes before price. A board-certified vet quote and the review count sit above the fold, and the risk-reversal row (guarantee, free shipping, vet endorsement) sits right under Add to Cart.
Experiments and tracking
Offers and prices are tested with Intelligems. Events go server-side through Elevar so attribution in Northbeam holds up, and email and SMS capture run through Klaviyo and Postscript.
