The brief
En Cavale makes screen-free mystery games for families and CLUB, a literary series for adults delivered by mail. The store sells to two very different audiences and a lot of its sales are gifts.
What shipped
The first screen splits kids and adults. The CLUB product page handles a subscription that can be bought for yourself or as a gift, with the delivery timing spelled out for each.
Seasonal products like advent calendars and gift cards get their own drops, and reviews from more than 120,000 customers back every page.
Under the hood
- Subscription product with gift options
- Judge.me reviews, Klaviyo flows
